Marketing · Graphic Design
Victoria Inn
Sales collateral that feels like the venue.
Scope
- Information hierarchy
- Layout
- Brand consistency
- Customer-facing copy
Designing clarity into a high-information sales piece.
The challenge
Organize extensive package, venue and booking information without losing the personality of the property.
My approach
Build a consistent hierarchy for package names, service details, venue imagery and contact information so prospective customers can scan quickly.
Skills
Layout · Information hierarchy · Brand execution · Customer-facing copy